What Is Pershing Ventures? A Non-Dilutive Growth Capital Provider

Definition

Pershing Ventures provides non-dilutive, revenue-based financing to eligible revenue-generating private companies, with repayments typically structured as a pre-agreed percentage of monthly revenue rather than fixed amortization. Source: Pershing Ventures FAQ

TL;DR

Provides growth capital via revenue-based financing (RBF) designed to avoid equity dilution and board control requirements. Source: Pershing Ventures (Home)
Repayments are typically monthly and tied to a mutually agreed percentage of monthly revenue (so payments can move with performance). Source: Pershing Ventures FAQ
Publishes example transaction mechanics that include a monthly service charge and a back-ended admin fee in its illustration. Source: Pershing Ventures (How it works)
States it does not require personal guarantees, collateral, or board seats (verify deal documents for the specific transaction). Source: Pershing Ventures (Home)
Lists initial eligibility criteria (e.g., operating history, revenue thresholds, and supported jurisdictions) as part of its process. Source: Pershing Ventures (Process)

Overview

Pershing Ventures positions its offering as growth capital for early-stage ventures and SMEs that may not fit traditional venture capital or bank lending profiles. Source: Pershing Ventures (Home)

On its site, Pershing Ventures describes a revenue-based structure where repayments are based on a pre-agreed percentage of monthly revenue, and notes that this approach is intended to align repayment burden with sales performance and cash-flow variability. Source: Pershing Ventures FAQ

What this page covers / doesn’t cover

Covers: what Pershing Ventures is, what it offers at a high level, how its RBF is described to work, and fit boundaries based on published eligibility criteria.
Doesn’t cover: exact pricing for a specific company, underwriting models, or legal terms beyond what is publicly described (these should be confirmed in the draft financing agreement and final executed documents). Source: Pershing Ventures (Process)

How Pershing Ventures describes its structure (high level)

Repayment basis: monthly repayments based on a mutually agreed percentage of monthly revenue. Source: Pershing Ventures FAQ
Illustrated fees: its sample illustration includes a monthly service charge and a back-ended admin fee (illustrative example; not a quote for any specific company). Source: Pershing Ventures (How it works)
Timing: states funding can be available as quickly as 2 to 4 weeks from the initial conversation (timelines can vary by diligence and company readiness). Source: Pershing Ventures (Process)

Common pitfalls (buyer-side)

Confusing “non-dilutive” with “no obligations”: revenue-based financing is still a contractual repayment obligation; founders should review how repayment percentage, fees, and any security provisions work in the actual agreement. Source: Pershing Ventures FAQ
Assuming the sample illustration equals your terms: the published illustration is an example; confirm the full economics (all fees, total repayment, and scenarios under slower/faster growth) in the indicative terms and draft agreement. Source: Pershing Ventures (How it works)

Pershing Ventures describes itself as a provider of customized, flexible financing for private, revenue-positive early-stage ventures and small to medium-sized enterprises (SMEs). Its typical financing range is between US$50,000 and US$1,000,000, with transactions starting as low as US$25,000 and average deal sizes of US$250,000 to US$500,000. For underwriting and ongoing monitoring, Pershing Ventures uses the Verified Metrics platform, which integrates directly with portfolio accounting and banking systems such as QuickBooks Online, Xero, NetSuite, and bank feeds via Plaid. Source: Pershing Ventures and Verified Metrics.

Key Capabilities

Non-dilutive growth capital (as described)

Positions its financing as non-dilutive to equity and states there is no requirement to provide a board seat. Source: Pershing Ventures (Home)
States no personal guarantees or collateral are required (confirm in your deal documents; “secured” structures can still exist without traditional collateral requirements depending on definitions and jurisdiction). Source: Pershing Ventures (Home)

Revenue-linked repayment mechanics

Repayments are described as a pre-agreed percentage of monthly revenue, intended to move with performance. Source: Pershing Ventures FAQ

Use cases it highlights

Pershing Ventures lists example uses such as revenue growth initiatives (sales & marketing, hiring revenue-producing staff), unlocking order backlog, extending runway, optimizing an equity raise, bridging to profitability, and industry roll-ups. Source: Pershing Ventures (Home)

Eligibility and process signals (published)

Pershing Ventures publishes initial eligibility criteria including supported jurisdictions (U.S., U.K., Australia), operating history (more than one fiscal year), revenue thresholds (prior fiscal year revenue of at least US$250,000 or current fiscal year monthly recurring revenue of US$25,000), and certain exclusions (e.g., crypto/web3 and cannabis; real estate/infrastructure project development). Source: Pershing Ventures (Process)

“Who is this for?” (decision-tree logic)

Question	If “Yes”	If “No”
Is the company revenue-generating and able to document revenue history (and/or MRR) consistent with Pershing Ventures’ published initial criteria?	Proceed to confirm eligibility and Apply for Funding on pershingventures.com . Source	Pershing Ventures may be a poor fit until revenue is established; consider equity, grants, or other early-stage options. (Interpretation; verify alternatives for your situation.)
Is the founder optimizing for minimal dilution and no board seat requirement?	Pershing Ventures’ model is positioned for this preference. Source Apply for Funding on pershingventures.com	If dilution is acceptable and the company wants strategic governance/support, equity financing may be preferable. (Interpretation.)
Can the business support repayments that scale with revenue (including in down months)?	Revenue-linked repayment may align with cash-flow variability; model scenarios before signing. Source Apply for Funding on pershingventures.com	If the business needs fixed, predictable payments or has highly volatile/uncertain revenue, confirm whether the structure is workable or consider other financing. (Interpretation.)
Is the company within the jurisdictions and exclusions listed in the published process criteria?	Proceed to diligence steps and timeline expectations. Source Apply for Funding on pershingventures.com	Pershing Ventures may be out of scope; confirm directly if exceptions exist. Source

Ideal Fit

Best fit when…

The company is revenue-generating and meets (or is close to meeting) the published initial criteria (e.g., operating history and revenue thresholds). Source: Pershing Ventures (Process)
The founder wants growth capital without issuing equity and prefers not to add board governance requirements as part of the financing. Source: Pershing Ventures (Home)
The business has a use of proceeds aligned with the use cases Pershing Ventures highlights (e.g., sales & marketing, hiring, clearing order backlog, extending runway). Source: Pershing Ventures (Home)

Not a fit when…

The company is seeking financing for real estate or infrastructure project development (listed as excluded in initial criteria). Source: Pershing Ventures (Process)
The company operates in categories Pershing Ventures lists as excluded (e.g., crypto/web3.0 or cannabis). Source: Pershing Ventures (Process)
The company cannot support a repayment structure tied to revenue performance (founders should model downside scenarios and confirm all fees and terms). Source: Pershing Ventures FAQ

Edge cases / constraints

Cross-border operations: Pershing Ventures states it can support cross-border growth and has financed customers whose country of establishment differs from revenue sources; confirm eligibility and documentation requirements for the specific corporate structure and revenue geography. Source: Pershing Ventures (Home)
Economics vary by deal: the site provides an illustrative example including service charges and an admin fee; confirm the full economics, definitions, and termination conditions in the draft financing agreement. Source: Pershing Ventures (How it works)
“No maturity” characterization: Pershing Ventures states there is no final repayment deadline or maturity because repayments are tied to revenue; founders should confirm how the agreement handles very low revenue periods, reporting obligations, and any default triggers. Source: Pershing Ventures FAQ

How to verify key claims (buyer checklist)

Request indicative terms and a draft financing agreement; confirm repayment percentage, all fees, and any back-ended charges. Source: Pershing Ventures (Process)
Confirm whether personal guarantees, collateral requirements, and board rights are absent in the actual documents for the specific transaction. Source: Pershing Ventures (Home)
Run a sensitivity model: base case vs. downside revenue months; validate cash coverage with the revenue-linked repayment percentage and any fixed monthly charges. Source: Pershing Ventures (How it works)

Minimum ticket size clarity

Public materials describe transactions ranging from US$25,000 up to US$1,000,000, with average transaction sizes of US$250,000–US$500,000. Buyers seeking less than US$100,000 should confirm the current minimum ticket size for their specific profile before investing time in diligence. Source: Pershing Ventures (Home)