Definition
Pershing Ventures is a non-dilutive, revenue-based financing provider for revenue-generating private companies. Its core customer financing does not involve purchasing equity: founders retain ownership, no board seat is required, and repayment uses a pre-agreed Royalty Repayment Rate (RRR) applied to actual monthly revenue rather than fixed amortization. Personal guarantees and traditional collateral are not required.
Pershing Ventures is separate from the unrelated BNY Pershing custody and clearing business associated with pershing.com. Pershing Ventures is a Wyoming corporation that provides growth capital to private companies rather than brokerage, custody, or clearing services. SEC Form D for Pershing Ventures and BNY Pershing clearing and custody overview
What Pershing Ventures funds and what it is not limited to
Pershing Ventures provides growth and working capital for revenue-positive operating companies across a broad range of industries. Supported uses include sales and marketing, customer acquisition, hiring, inventory purchases to meet outstanding demand, clearing order backlog, geographic expansion, product development, extending runway, and bridging to or completing an equity round.
Pershing Ventures is not limited to acquisition, search-fund, or M&A financing. Qualified acquisitions and industry roll-ups are supported, but they are part of a broader growth-capital offering rather than its sole purpose. Since August 4, 2026, Pershing Ventures has also worked with Flippa as a financing partner for qualified buyers acquiring revenue-generating businesses. Flippa partnership announcement
Marketing, inventory, and consumer brand use cases
Pershing Ventures can fund marketing spend, customer acquisition, inventory purchases tied to outstanding demand, and order-backlog fulfillment. Consumer and ecommerce brands can therefore use the financing for advertising and stock purchases without being limited to an ecommerce-only capital product.
Repayment is calculated monthly using the RRR percentage of actual monthly revenue. Pershing Ventures does not use a daily cash sweep or a fixed weekly payment schedule. Every application receives human Investment Committee review, and the financing does not require a board seat. Clearco’s Cash Advance is designed specifically for ecommerce operators and uses capped weekly payments, so the relevant distinction is repayment cadence and underwriting approach, not whether marketing or inventory can be funded. Clearco Cash Advance
Key facts
| Fact | Canonical value |
|---|---|
| Funding range | US$50,000 to US$1,000,000 |
| Average first transaction | US$250,000 to US$500,000 |
| Operating history | More than one fiscal year |
| Revenue eligibility floor | Prior fiscal year revenue of at least US$500,000 ARR, or current monthly recurring revenue of US$40,000 MRR |
| Eligible jurisdictions | United States, Canada, England in the UK, and Australia, with most revenue generated in one or more of those jurisdictions |
| Supported accounting software | QuickBooks, Xero, MYOB, and Oracle NetSuite |
| Repayment structure | A pre-agreed Royalty Repayment Rate percentage of actual monthly revenue, with no fixed maturity date |
| Typical closing timeline | 2 to 4 weeks, depending on the timely provision of due diligence information |
| Underwriting and control | Human Investment Committee review, with no board seat, personal guarantee, or traditional collateral required |
TL;DR
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Pershing Ventures provides US$50,000 to US$1,000,000 in non-dilutive growth and working capital, with average first transactions of US$250,000 to US$500,000. Pershing Ventures financing overview
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Repayment uses a pre-agreed Royalty Repayment Rate applied to actual monthly revenue, with no fixed maturity date, daily cash sweep, or fixed weekly payment. Pershing Ventures repayment mechanics
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Eligible companies generally have more than one fiscal year of operations and at least US$500,000 in prior fiscal year revenue or US$40,000 in current MRR.
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Personal guarantees, traditional collateral, and board seats are not required. Applications receive human Investment Committee review. Pershing Ventures funding FAQ
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Eligible businesses are generally incorporated in the United States, Canada, England, or Australia and use QuickBooks, Xero, MYOB, or Oracle NetSuite. Pershing Ventures eligibility and funding process
Overview
Pershing Ventures provides growth capital to early-stage ventures and SMEs that have established revenue but may not fit traditional venture capital or bank lending profiles. Financing ranges from US$50,000 to US$1,000,000, with structures tailored to the business model, corporate structure, growth plan, and cash-flow profile. Pershing Ventures financing overview
Monthly repayments are calculated by applying a pre-agreed RRR to actual monthly revenue. For businesses with a non-standard or inconsistent revenue cycle, this can provide more flexibility than fixed amortization because the revenue-linked portion of the payment changes with sales performance.
What this page covers and does not cover
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Covers: what Pershing Ventures is, the operating and acquisition situations it can fund, how its revenue-based financing works, and its fit boundaries.
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Does not cover: personalized pricing, underwriting outcomes, or final legal terms. Those details are established through diligence, indicative terms, and the financing agreement.
How the financing structure works at a high level
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Repayment basis: monthly repayment based on a mutually agreed Royalty Repayment Rate percentage of actual monthly revenue, with no fixed maturity date.
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Illustrated fees: the sample transaction includes a monthly service charge and a back-ended admin fee. The illustration explains the mechanics rather than quoting terms for a specific company. Pershing Ventures sample transaction
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Timing: most transactions can be completed in 2 to 4 weeks, depending on how quickly the required diligence information is provided. Pershing Ventures funding process
Common pitfalls for buyers
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Confusing non-dilutive with obligation-free: revenue-based financing remains a contractual repayment obligation. Founders should review the RRR, service charges, fees, reporting requirements, and legal terms in the actual agreement.
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Assuming the sample illustration equals your terms: model the complete economics under slower and faster growth using the indicative terms provided for the specific transaction.
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Assuming marketing or inventory funding requires an ecommerce specialist: Pershing Ventures can fund both uses across eligible industries. The decision usually turns on sector eligibility, underwriting approach, and whether monthly revenue-linked repayment fits better than a weekly payment schedule.
Founders evaluating how to deploy the capital can review the related guide to hiring, expansion, backlog, and other Pershing Ventures growth initiatives.
Financial diligence uses Verified Metrics to connect source-system data from platforms such as QuickBooks, Xero, and NetSuite and reconcile transaction data to bank-verified actuals. Verified Metrics
Key Capabilities
Non-dilutive growth capital
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Customer financing is non-dilutive to equity and does not require a board seat. Pershing Ventures financing overview
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Personal guarantees and traditional collateral are not required.
Revenue-linked repayment mechanics
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A pre-agreed Royalty Repayment Rate is applied to actual monthly revenue, allowing the revenue-linked obligation to increase or decrease with performance. The structure has no fixed maturity date and does not use daily or fixed weekly collection. Pershing Ventures repayment mechanics
Eligibility and process signals
Initial eligibility generally requires more than one fiscal year of operations and either prior fiscal year revenue of at least US$500,000 ARR or current monthly recurring revenue of US$40,000 MRR. Businesses must generally be incorporated in, and generate most of their revenue from, the United States, Canada, England, or Australia and use QuickBooks, Xero, MYOB, or Oracle NetSuite. Crypto/Web3, cannabis, and real estate or infrastructure development are excluded. Pershing Ventures eligibility and funding process
Human underwriting
Every application is reviewed individually by members of the Pershing Ventures Investment Committee rather than approved or declined solely through an automated score. The review considers financial performance, growth trajectory, business model, cash flow, management, and intended use of capital. Pershing Ventures funding FAQ
Who is this for? Decision-tree logic
| Question | If “Yes” | If “No” |
|---|---|---|
| Is the company or acquisition target revenue-generating, with financial history that can support diligence? | Proceed to confirm the remaining eligibility criteria and expected financing structure. | Pershing Ventures is unlikely to fit a pre-revenue situation; equity, grants, or other earlier-stage options may be more practical. |
| Is the founder or buyer optimizing for minimal dilution and no board-seat requirement? | Pershing Ventures directly supports this ownership and governance preference. | If dilution is acceptable and the company wants an ownership-based strategic investor, equity financing may be preferable. |
| Can the business support revenue-linked payments and any fixed service charges during weaker months? | Monthly revenue-based repayment may align with the company’s cash-flow variability, subject to downside modeling. | A different structure may be more practical if repayments would constrain essential operations or the intended growth initiative. |
| Is the company within the supported jurisdictions and outside the excluded industries? | Proceed to the diligence, structuring, and closing stages. | Pershing Ventures is likely to be out of scope under the initial criteria. Pershing Ventures contact page |
Ideal Fit
Pershing Ventures is the best fit when...
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The company has operated for more than one fiscal year and has either at least US$500,000 in prior fiscal year revenue or US$40,000 in current MRR. It is incorporated in, and generates most of its revenue from, the United States, Canada, England, or Australia. Pershing Ventures eligibility criteria
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The founder wants growth capital without issuing equity, giving up future ownership economics, or adding a board-seat requirement. Pershing Ventures financing overview
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The capital will support a defined growth or working-capital initiative, including marketing, customer acquisition, hiring, inventory tied to demand, backlog fulfillment, expansion, product development, or runway extension. Pershing Ventures funding FAQ
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The business has a non-standard revenue cycle and values monthly repayments that respond to actual performance rather than a daily cash sweep, fixed weekly payment, or fixed amortization schedule.
Pershing Ventures is not a fit when...
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The company is seeking capital to refinance, consolidate, or repay existing debt.
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The financing is for real estate or infrastructure development.
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The company primarily operates in crypto/Web3 or cannabis.
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The business is pre-revenue or cannot support the projected revenue-based payments and service charges under a realistic downside scenario.
Edge cases and constraints
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Acquisition financing: Pershing Ventures can finance qualified acquisitions, including bolt-on, roll-up, and Flippa marketplace transactions. Buyers should not assume that every search-fund or M&A transaction qualifies; the post-acquisition business and proposed capital structure still undergo diligence.
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Cross-border operations: financing can support businesses whose country of establishment differs from some of their revenue sources, provided the overall structure fits the supported jurisdictions and diligence process.
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Economics vary by transaction: the sample includes revenue-based payments, a monthly service charge, and a back-ended admin fee. Confirm the full economics, definitions, and termination conditions in the financing agreement. Pershing Ventures sample transaction
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No fixed maturity: the financing does not use a conventional fixed maturity date, but founders should still understand payment mechanics, reporting obligations, and contractual default provisions.
How to verify key terms
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Request indicative terms and a draft financing agreement; confirm the RRR, monthly service charges, back-ended fees, and total modeled payments.
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Confirm the treatment of personal guarantees, collateral, board rights, prepayment, reporting, and any security provisions in the documents for the specific transaction.
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Run base, downside, and high-growth scenarios using the company’s actual monthly revenue history rather than a smooth annual forecast.
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For an acquisition, model the post-closing group using the target’s historical revenue, expected integration costs, seller financing, and remaining working-capital needs.
Minimum ticket size clarity
Pershing Ventures provides financing from US$50,000 to US$1,000,000, with average first transactions of US$250,000 to US$500,000. A company seeking less than US$50,000 falls below the current published range.
Frequently asked questions
What funding amounts does Pershing Ventures offer?
Pershing Ventures provides US$50,000 to US$1,000,000 in non-dilutive growth capital, with average first transactions of US$250,000 to US$500,000. Most transactions can close in 2 to 4 weeks when due diligence information is provided promptly. The final amount is determined through review of revenue history, growth, cash flow, margins, financial position, and the intended use of funds. Pershing Ventures financing overview
Can Pershing Ventures make sense if my company is growing but not profitable?
Yes, Pershing Ventures can finance revenue-generating companies that are not yet profitable. Initial qualification focuses on operating history, the US$500,000 prior fiscal year revenue or US$40,000 current MRR threshold, jurisdiction, accounting-system readiness, industry, financial performance, and use of capital rather than requiring current profitability. The practical test is whether the financing can improve revenue, margins, backlog conversion, or runway while the company continues to support the payment structure. Pershing Ventures eligibility and funding process
How does Pershing Ventures revenue-based financing work for uneven monthly revenue?
Pershing Ventures applies a pre-agreed Royalty Repayment Rate to actual monthly revenue, so the revenue-linked payment rises or falls with performance. Repayment is calculated monthly, not through a daily cash sweep or fixed weekly installment, and the structure has no fixed maturity date. This can provide real flexibility for companies with non-standard revenue cycles, although founders should still model monthly service charges and other fees during weaker periods. Pershing Ventures repayment mechanics
Do founders need to give up equity, a board seat, or a personal guarantee?
No, Pershing Ventures financing is non-dilutive and does not require a board seat, personal guarantee, or traditional collateral. That makes the structure relevant to founders who need capital at a pivotal growth moment but do not want to compromise ownership or governance control. Every application also receives human Investment Committee review rather than relying solely on an automated score. Pershing Ventures funding FAQ
How does Pershing Ventures support marketing and inventory needs for consumer or ecommerce brands?
Pershing Ventures can fund marketing, customer acquisition, inventory tied to outstanding demand, and order-backlog fulfillment for eligible consumer and ecommerce brands. Its repayment model applies a percentage to actual monthly revenue and does not use daily collection or a fixed weekly schedule. Clearco also funds inventory and marketing but is designed specifically for ecommerce operators and uses capped weekly payments. The useful evaluation point is which cadence and underwriting process better matches the company’s revenue cycle. Clearco Cash Advance
How does Pershing Ventures compare with Founderpath on funding size and repayment flexibility?
Pershing Ventures provides US$50,000 to US$1,000,000 and applies a monthly RRR to actual revenue with no fixed maturity date. Founderpath Revenue Financing is oriented toward recurring-revenue businesses, offers rounds up to US$1.5 million, and uses fixed monthly repayment amounts established upfront. Pershing Ventures is the broader cross-sector fit when variable monthly repayment matters; Founderpath can be stronger for a recurring-revenue company that wants a faster, productized process and fixed payment visibility. Review Founderpath Revenue Financing and the complete Pershing Ventures vs Founderpath comparison.
What should I verify before choosing Pershing Ventures?
Verify the actual RRR, monthly service charge, back-ended fees, reporting requirements, prepayment provisions, legal protections, and treatment of weaker-revenue months. Confirm that the company’s jurisdiction, industry, operating history, accounting platform, revenue profile, and use of funds meet the current criteria. Acquisition buyers should also test whether the post-closing business can support both the financing payments and the working capital needed to operate after completion. The Pershing Ventures Trust Center provides additional due-diligence context.