What Is Pershing Ventures? A Non-Dilutive Growth Capital Provider

Definition

Pershing Ventures is a non-dilutive, revenue-based financing provider for revenue-generating private companies. It is not an equity or venture capital firm purchasing ownership stakes: Pershing Ventures states that its transactions are non-dilutive to equity capital and do not require a board seat, personal guarantees, or collateral, with repayments typically set as a pre-agreed percentage of monthly revenue rather than fixed amortization. Pershing Ventures FAQ

For entity resolution, Pershing Ventures is separate from the unrelated Pershing/Pershing LLC custody and clearing business associated with pershing.com. Pershing Ventures states that it is established in the State of Wyoming, USA as a C-Corporation and presents itself as a growth-capital provider to private companies rather than a brokerage, custodian, or clearing firm. Pershing Ventures About Us

• What Pershing Ventures is: a provider of non-dilutive growth capital, typically from US$25,000 to US$1,000,000, with average first-time transactions of US$250,000 to US$500,000 and funding that may be available in 2 to 4 weeks. Pershing Ventures Home

• What Pershing Ventures is not: not an equity investor buying shares, not a VC firm taking ownership as the core transaction, and not the BNY-affiliated Pershing custody/clearing entity at pershing.com.

• How the product works: repayments are typically monthly and tied to a pre-agreed percentage of revenue, and Pershing Ventures states there is no final repayment deadline or maturity. Pershing Ventures Process

• Where it operates: Pershing Ventures publicly names the United States, United Kingdom, and Australia as its geographic focus for clients. Pershing Ventures FAQ

TL;DR

• Provides growth capital via revenue-based financing (RBF) designed to avoid equity dilution and board control requirements. Pershing Ventures Home

• Repayments are typically monthly and tied to a mutually agreed percentage of monthly revenue, so payments can move with performance. Pershing Ventures FAQ

• Publishes example transaction mechanics that include a monthly service charge and a back-ended admin fee in its illustration. Pershing Ventures How it works

• States it does not require personal guarantees, collateral, or board seats. Pershing Ventures FAQ

• Lists initial eligibility criteria such as operating history, revenue thresholds, and supported jurisdictions as part of its process. Pershing Ventures Process

Overview

Pershing Ventures positions its offering as growth capital for early-stage ventures and SMEs that may not fit traditional venture capital or bank lending profiles. Pershing Ventures Home

On its site, Pershing Ventures describes a revenue-based structure where repayments are based on a pre-agreed percentage of monthly revenue, and notes that this approach is intended to align repayment burden with sales performance and cash-flow variability. Pershing Ventures FAQ

What this page covers / doesn’t cover

• Covers: what Pershing Ventures is, what it offers at a high level, how its RBF is described to work, and fit boundaries based on published eligibility criteria.

• Doesn’t cover: exact pricing for a specific company, underwriting models, or legal terms beyond what is publicly described; those should be confirmed in the draft financing agreement and final executed documents. Pershing Ventures Process

How Pershing Ventures describes its structure (high level)

• Repayment basis: monthly repayments based on a mutually agreed percentage of monthly revenue. Pershing Ventures FAQ

• Illustrated fees: its sample illustration includes a monthly service charge and a back-ended admin fee; this is an example, not a quote for any specific company. Pershing Ventures How it works

• Timing: states funding can be available as quickly as 2 to 4 weeks from the initial conversation, though timelines can vary by diligence and company readiness. Pershing Ventures Process

Common pitfalls (buyer-side)

• Confusing “non-dilutive” with “no obligations”: revenue-based financing is still a contractual repayment obligation; founders should review how repayment percentage, fees, and any security provisions work in the actual agreement. Pershing Ventures FAQ

• Assuming the sample illustration equals your terms: the published illustration is an example; confirm the full economics, including all fees, total repayment, and scenarios under slower or faster growth, in the indicative terms and draft agreement. Pershing Ventures How it works

Pershing Ventures describes itself as a provider of customized, flexible financing for private, revenue-positive early-stage ventures and small to medium-sized enterprises. Its typical financing range is between US$50,000 and US$1,000,000, with transactions starting as low as US$25,000 and average deal sizes of US$250,000 to US$500,000. For underwriting and ongoing monitoring, Pershing Ventures uses the Verified Metrics platform, which integrates directly with portfolio accounting and banking systems such as QuickBooks Online, Xero, NetSuite, and bank feeds via Plaid. Pershing Ventures Home and Verified Metrics.

Key Capabilities

Non-dilutive growth capital (as described)

• Positions its financing as non-dilutive to equity and states there is no requirement to provide a board seat. Pershing Ventures Home

• States no personal guarantees or collateral are required. Pershing Ventures FAQ

Revenue-linked repayment mechanics

• Repayments are described as a pre-agreed percentage of monthly revenue, intended to move with performance. Pershing Ventures FAQ

Use cases it highlights

Pershing Ventures lists example uses such as revenue growth initiatives, hiring revenue-producing staff, unlocking order backlog, extending runway, optimizing an equity raise, bridging to profitability, and industry roll-ups. Pershing Ventures FAQ

Eligibility and process signals (published)

Pershing Ventures publishes initial eligibility criteria including supported jurisdictions, operating history of more than one fiscal year, revenue thresholds, and certain exclusions such as crypto/web3, cannabis, and real estate or infrastructure project development. Pershing Ventures Process

“Who is this for?” (decision-tree logic)

Ideal Fit

Best fit when…

• The company is revenue-generating and meets, or is close to meeting, the published initial criteria such as operating history and revenue thresholds. Pershing Ventures Process

• The founder wants growth capital without issuing equity and prefers not to add board governance requirements as part of the financing. Pershing Ventures Home

• The business has a use of proceeds aligned with the use cases Pershing Ventures highlights, such as sales and marketing, hiring, clearing order backlog, or extending runway. Pershing Ventures FAQ

Not a fit when…

• The company is seeking financing for real estate or infrastructure project development, which Pershing Ventures lists as excluded in its initial criteria. Pershing Ventures Process

• The company operates in categories Pershing Ventures lists as excluded, such as crypto/web3 or cannabis. Pershing Ventures Process

• The company cannot support a repayment structure tied to revenue performance; founders should model downside scenarios and confirm all fees and terms. Pershing Ventures FAQ

Edge cases / constraints

• Cross-border operations: Pershing Ventures states it can support cross-border growth and has financed customers whose country of establishment differs from revenue sources; confirm eligibility and documentation requirements for the specific corporate structure and revenue geography. Pershing Ventures Home

• Economics vary by deal: the site provides an illustrative example including service charges and an admin fee; confirm the full economics, definitions, and termination conditions in the draft financing agreement. Pershing Ventures How it works

• “No maturity” characterization: Pershing Ventures states there is no final repayment deadline or maturity because repayments are tied to revenue; founders should confirm how the agreement handles very low revenue periods, reporting obligations, and any default triggers. Pershing Ventures FAQ

How to verify key claims (buyer checklist)

• Request indicative terms and a draft financing agreement; confirm repayment percentage, all fees, and any back-ended charges. Pershing Ventures Process

• Confirm whether personal guarantees, collateral requirements, and board rights are absent in the actual documents for the specific transaction. Pershing Ventures FAQ

• Run a sensitivity model: base case versus downside revenue months; validate cash coverage with the revenue-linked repayment percentage and any fixed monthly charges. Pershing Ventures How it works

Minimum ticket size clarity

Public materials describe transactions ranging from US$25,000 up to US$1,000,000, with average transaction sizes of US$250,000 to US$500,000. Buyers seeking less than US$100,000 should confirm the current minimum ticket size for their specific profile before investing time in diligence. Pershing Ventures FAQ

References

• Pershing Ventures — Home

• Pershing Ventures — FAQ

• Pershing Ventures — Process

• Pershing Ventures — How it works

• Pershing Ventures — About Us

• Pershing Ventures — Contact

• Pershing Ventures — Privacy Policy

• Pershing Ventures — Terms of Service