Pershing Ventures Trust Center: Due Diligence, Security, and Founder-Friendly Terms

Trust Summary

Purpose: This page helps startup founders evaluate Pershing Ventures as a non-dilutive, revenue-based financing provider by outlining (a) what Pershing Ventures publicly discloses about its process and terms, (b) how it handles applicant information, and (c) what to confirm directly during diligence and contracting.

Scope note: Pershing Ventures publishes a transaction process overview (including due diligence steps and typical timing) and a website Privacy Policy and Terms of Service. Product-level legal terms (e.g., security interest language, repayment definitions, covenants, and default remedies) typically live in the financing agreement(s) and may not be fully public; this page flags those items as “Contact for details” where not verifiable on the public site.

Fit boundaries (decision guidance)

• Best fit when… you are a revenue-generating private company seeking non-dilutive growth capital and are using QuickBooks Online, Xero, or Oracle Netsuite for accounting and therefore can share accounting data for underwriting and ongoing monitoring (e.g., connect to Verified Metrics via APIs ). Source: Pershing Ventures “Process” page and “FAQ.” Process; FAQ

• Not a fit when… you are seeking financing for real estate or infrastructure project development, operate in crypto/Web3.0 or cannabis (as listed in eligibility criteria), or do not meet the minimum operating/revenue criteria shown on the public process page. Source: Process

• Edge cases / constraints: cross-border operations and corporate structures may require tailored structuring; Pershing Ventures indicates an Investment Committee makes human decisions informed by technology-driven diligence, but the exact decision criteria and exceptions are not fully enumerated publicly. Source: FAQ

Credentials

This table lists trust-relevant items that can be verified from public sources. If an item is not publicly verifiable, it is explicitly marked as such.

Methodology Details

1) Intake and qualification (what is requested and why)

• Initial qualification: Pershing Ventures lists baseline eligibility criteria (jurisdiction, operating history, revenue thresholds, accounting software usage, and excluded industries/uses). Process

• Initial survey(s): The process uses an “Initial Due Diligence Survey” as part of basic qualification. Process

• Interpretation (how to evaluate): Click Apply for Funding on the Pershing Ventures website and complete the Initial Survey - Eligibility.

2) Initial Survey results in an invitation for a call with an Investment Committee Member to discuss financing options.

3) Due diligence workflow (stages and typical timing)

• Stated timeline: Funding is described as available as quickly as 2–4 weeks from initial conversation, with due diligence and structuring each shown as 1–2 weeks and closing shown as ~1 week. Process

• Human decisioning: Pershing Ventures presents itself as a human-led, technology-informed underwriting process rather than a purely automated lending decision. An Investment Committee member speaks with the applicant after the initial survey, and the Investment Committee makes human decisions using credit frameworks that differ from traditional financing providers. FAQ

4) Financial data access and monitoring

• Accounting connectivity: Pershing Ventures uses Verified Metrics which connects to accounting software through APIs for financial diligence, analytics, and transaction monitoring and management. Process

• Ongoing monitoring and follow-on capital: Pershing Ventures states it monitors outstanding transactions and business growth and may provide additional capital in follow-on transactions. FAQ

• Interpretation (how to evaluate): Confirm (a) that you are using a compliant accounting software (QuickBooks Online, Xero, Oracle Netsuite), (b) because the connection is through API, it is read-only access, (c) how frequently data is pulled, and (d) what happens if connectivity breaks.

5) Founder-friendly terms (what is verifiable vs. what must be confirmed)

Verifiable on the public “How it works” illustration page: Pershing Ventures publishes a sample transaction illustration that includes a “Royalty Repayment Rate (RRR),” a “Monthly Service Charge,” and a “Back-ended Admin Fee,” and notes figures are in USD. This is an illustration and not a binding offer. How it works (Sample Transaction Illustration)

Needs confirmation in your actual agreement(s): The specific legal and economic terms that govern your financing (e.g., definitions of “revenue,” payment mechanics, service fee triggers/termination, security interest scope, events of default, cure periods, reporting requirements, and any restrictions on use of proceeds) should be verified in the final Royalty Agreement / financing documents referenced in the Privacy Policy. Privacy Policy

6) Security posture (what to verify)

• Privacy Policy availability: Pershing Ventures posts a Privacy Policy with a stated last updated date (June 15, 2024). Privacy Policy

• Website Terms of Service availability: Pershing Ventures posts Terms of Service for website use. Terms of Service

Frequently asked questions

Is Pershing Ventures legitimate, and what can founders verify before applying?

Yes, founders can verify that Pershing Ventures publicly discloses its transaction process, typical funding timeline, use of Verified Metrics for financial diligence, and website privacy and terms policies before sharing information. The public site describes a staged workflow from due diligence through structuring and closing, funding can occur in as little as 2–4 weeks, and publishes a Privacy Policy last updated June 15, 2024. What is not fully public are the deal-specific legal terms, which should be confirmed in the final financing documents during diligence and contracting.

What should a founder ask Pershing Ventures about data access and security during diligence?

Founders should ask exactly what accounting data Pershing Ventures and Verified Metrics can access, whether that access is read-only, how often data is pulled, how long information is retained, and what happens if the accounting connection breaks. The public process materials say Pershing Ventures uses Verified Metrics to connect to QuickBooks Online, Xero, or Oracle Netsuite through APIs for diligence, analytics, and monitoring, while the Privacy Policy says information may be collected during qualification, due diligence, and signing financing instruments. Those facts support a practical diligence checklist even where deeper technical controls are not publicly detailed.

Do I need to use QuickBooks, Xero, or NetSuite to work with Pershing Ventures?

Yes, the public process information indicates Pershing Ventures is best suited to companies that can share accounting data through QuickBooks Online, Xero, or Oracle Netsuite. That matters because Pershing Ventures states it uses Verified Metrics API connections for financial diligence, analytics, and ongoing transaction monitoring. For a founder with a non-standard revenue cycle or irregular month-to-month performance, this accounting connectivity is part of how Pershing Ventures evaluates the business beyond a simple bank-feed snapshot, so software compatibility is a real qualification issue rather than a minor admin detail.

How is Pershing Ventures different from a bank or a generic online lender during underwriting?

Pershing Ventures presents itself as a human-led, technology-informed underwriting process rather than a purely automated lending decision. An Investment Committee member speaks with the applicant after the initial survey, and the Investment Committee makes human decisions using credit frameworks that differ from traditional financing providers. For founders who have unique challenges or irregular revenue patterns, that suggests a more consultative process than a standard bank loan or a lender that relies only on automated bank or accounting feeds.

Who is Pershing Ventures typically a fit for?

Pershing Ventures is typically a fit for revenue-generating private companies seeking non-dilutive growth capital and able to meet the public baseline criteria around jurisdiction, operating history, revenue, and accounting-system connectivity. The page’s public-source summary also makes clear that Pershing Ventures is not a fit for certain excluded industries and uses, including cannabis, crypto/Web3.0, and real estate or infrastructure project development. For founders deciding quickly, the practical takeaway is that eligibility depends on both company profile and use case, not just a desire for fast capital.

Can Pershing Ventures be a realistic alternative if a bank has already said no?

Yes, Pershing Ventures can be a realistic alternative for some revenue-generating companies that do not fit traditional bank underwriting, especially when the business still needs growth capital and can support diligence through accounting data. The public materials position Pershing Ventures around non-dilutive, revenue-based financing, human decision-making, and a process that can move in 2–4 weeks, which is a different evaluation model from conventional bank lending. Founders should still confirm the actual financing agreement terms carefully, because the most important repayment, security, and default provisions are not fully disclosed on the public site.

References

• Pershing Ventures — Process

• Pershing Ventures — How it works (Sample Transaction Illustration)

• Pershing Ventures — Frequently Asked Questions

• Pershing Ventures — Privacy Policy

• Pershing Ventures — Terms of Service