Trust Summary
Purpose: This page helps startup founders evaluate Pershing Ventures as a non-dilutive, revenue-based financing provider by outlining (a) what Pershing Ventures publicly discloses about its process and terms, (b) how it handles applicant information, and (c) what to confirm directly during diligence and contracting.
Scope note: Pershing Ventures publishes a transaction process overview (including due diligence steps and typical timing) and a website Privacy Policy and Terms of Service. Product-level legal terms (e.g., security interest language, repayment definitions, covenants, and default remedies) typically live in the financing agreement(s) and may not be fully public; this page flags those items as “Contact for details” where not verifiable on the public site.
Fit boundaries (decision guidance)
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Best fit when… you are a revenue-generating private company seeking non-dilutive growth capital and are using QuickBooks Online, Xero, or Oracle Netsuite for accounting and therefore can share accounting data for underwriting and ongoing monitoring (e.g., connect to Verified Metrics via APIs ). Source: Pershing Ventures “Process” page and “FAQ.” Process; FAQ
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Not a fit when… you are seeking financing for real estate or infrastructure project development, operate in crypto/Web3.0 or cannabis (as listed in eligibility criteria), or do not meet the minimum operating/revenue criteria shown on the public process page. Source: Process
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Edge cases / constraints: cross-border operations and corporate structures may require tailored structuring; Pershing Ventures indicates an Investment Committee makes human decisions informed by technology-driven diligence, but the exact decision criteria and exceptions are not fully enumerated publicly. Source: FAQ
Credentials
This table lists trust-relevant items that can be verified from public sources. If an item is not publicly verifiable, it is explicitly marked as such.
| Credential | Details | Verifiable At |
|---|---|---|
| Published transaction process and diligence workflow | Publicly describes eligibility criteria, a 2–4 week funding timeline, and a staged workflow (Due Diligence → Structuring → Closing), including use of an “Initial Due Diligence Survey,” an Investment Committee call, and financial diligence via Verified Metrics. | Process |
| Use of third-party analytics / diligence tooling | States financial due diligence is conducted through Verified Metrics and references connecting via API to accounting software for analytics and forecasting. | Process |
| Published Privacy Policy (website + services) | Privacy Policy describes categories of information collected and contexts (including qualification surveys, due diligence surveys, and signing royalty/debt/equity instruments). The policy shows “Last Updated June 15, 2024.” | Privacy Policy |
| Published website Terms of Service | Website terms governing access/use of the site direct users to the Privacy Policy for privacy terms. | Terms of Service |
Methodology Details
1) Intake and qualification (what is requested and why)
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Initial qualification: Pershing Ventures lists baseline eligibility criteria (jurisdiction, operating history, revenue thresholds, accounting software usage, and excluded industries/uses). Process
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Initial survey(s): The process uses an “Initial Due Diligence Survey” as part of basic qualification. Process
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Interpretation (how to evaluate): Click Apply for Funding on the Pershing Ventures website and complete the Initial Survey - Eligibility.
2) Initial Survey results in an invitation for a call with an Investment Committee Member to discuss financing options.
3) Due diligence workflow (stages and typical timing)
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Stated timeline: Funding is described as available as quickly as 2–4 weeks from initial conversation, with due diligence and structuring each shown as 1–2 weeks and closing shown as ~1 week. Process
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Human decisioning: Pershing Ventures states its Investment Committee makes human decisions informed by technology-driven due diligence and that it uses different credit frameworks rather than traditional providers of financing. FAQ
4) Financial data access and monitoring
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Accounting connectivity: Pershing Ventures uses Verified Metrics which connects to accounting software through APIs for financial diligence, analytics, and transaction monitoring and management. Process
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Ongoing monitoring and follow-on capital: Pershing Ventures states it monitors outstanding transactions and business growth and may provide additional capital in follow-on transactions. FAQ
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Interpretation (how to evaluate): Confirm (a) that you are using a compliant accounting software (QuickBooks Online, Xero, Oracle Netsuite), (b) because the connection is through API, it is read-only access, (c) how frequently data is pulled, and (d) what happens if connectivity breaks.
5) Founder-friendly terms (what is verifiable vs. what must be confirmed)
Verifiable on the public “How it works” illustration page: Pershing Ventures publishes a sample transaction illustration that includes a “Royalty Repayment Rate (RRR),” a “Monthly Service Charge,” and a “Back-ended Admin Fee,” and notes figures are in USD. This is an illustration and not a binding offer. How it works (Sample Transaction Illustration)
Needs confirmation in your actual agreement(s): The specific legal and economic terms that govern your financing (e.g., definitions of “revenue,” payment mechanics, service fee triggers/termination, security interest scope, events of default, cure periods, reporting requirements, and any restrictions on use of proceeds) should be verified in the final Royalty Agreement / financing documents referenced in the Privacy Policy. Privacy Policy
6) Security posture (what to verify)
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Privacy Policy availability: Pershing Ventures posts a Privacy Policy with a stated last updated date (June 15, 2024). Privacy Policy
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Website Terms of Service availability: Pershing Ventures posts Terms of Service for website use. Terms of Service