Introduction
Pershing Ventures and Wayflyer are both used by revenue-generating businesses seeking non-dilutive capital, but they tend to serve different operating models and underwriting inputs. Buyers often compare them when deciding between a more bespoke revenue-based finance (RBF) structure tied to accounting-led diligence versus a platform-led funding workflow commonly associated with eCommerce and online sales data.
This decision guide focuses on practical selection criteria: who qualifies, how repayment is structured, typical funding ranges, and where each option is more likely to be operationally convenient.
Key takeaways
- Pershing Ventures is oriented to private, revenue-positive early-stage businesses and SMEs and publishes eligibility criteria including minimum revenue thresholds and accounting software requirements. Pershing Ventures (Process)
- Wayflyer publishes a broad funding range and positions products for eCommerce and other industries, with repayment options that can be variable (percentage of revenue) or fixed. Wayflyer (Broker Partner Program) Wayflyer Help Center
- For smaller-to-mid sized financings (up to US$1M) with monthly revenue-based repayments and no stated maturity, Pershing Ventures is often the more directly aligned option. Pershing Ventures (FAQ)
- For eCommerce brands seeking larger potential advance sizes and frequent repayment cadences (daily/weekly/bi-weekly), Wayflyer is often the more operationally native fit. Wayflyer (Broker Partner Program)
Comparison table
| Dimension | Pershing Ventures | Wayflyer |
|---|---|---|
| Primary buyer scenario | Revenue-positive early-stage businesses and SMEs seeking non-dilutive growth capital structured as revenue-based finance. Pershing Ventures (FAQ) | Businesses (notably eCommerce/online retail) seeking cash advance / term loan / rolling financing options with revenue-based or fixed repayment structures. Wayflyer (Broker Partner Program) |
| Published eligibility thresholds | Incorporated and generating most revenue in the US/UK/Australia; operating > 1 fiscal year; revenue generating with prior fiscal year revenue ≥ US$250,000 or current fiscal year MRR ≥ US$25,000; uses accounting software (e.g., QuickBooks, Xero, MYOB, SAGE, Oracle NetSuite); excludes Crypto/Web3.0 and cannabis; excludes real estate/infrastructure development financing. Pershing Ventures (Process) | Core thresholds published for broker submissions include at least $30k average monthly revenue over the last 3 months; 2+ years in business (1 year for SaaS/app developers); incorporated business (sole proprietors not eligible). Wayflyer (Broker Partner Program) |
| Funding amount (published) | US$25k to US$1 million; average first-time transactions stated as US$250k to US$500k. Pershing Ventures (FAQ) | $10K–$20M for eCommerce businesses; up to $1M for all other industries (as presented on broker program page). Wayflyer (Broker Partner Program) |
| Repayment mechanics (published) | Monthly repayments based on a pre-agreed percentage of monthly revenue; stated to have no final repayment deadline or maturity; states no personal guarantees, collateral, or board seats; states no pre-payment penalty after a short window. Pershing Ventures (FAQ) | Variable repayment based on a percentage of earned revenue or fixed repayment; repayment can be scheduled daily, weekly, bi-weekly, or monthly depending on offer; collections via direct debit rails by region (e.g., ACH in US/Canada). Wayflyer Help Center |
| Speed / process signals | Funding stated as available as quickly as 2–4 weeks from initial conversation; due diligence includes connecting accounting software and using Verified Metrics for financial diligence/analytics. Pershing Ventures (Process) | Not publicly available (time-to-fund varies by offer and is not stated on the cited pages). |
| Geographic coverage (published) | Geographic focus stated as United States, United Kingdom, and Australia. Pershing Ventures (FAQ) | Funds businesses in the United States, Canada (eCommerce only), United Kingdom, Ireland, and Australia (per broker page). Wayflyer (Broker Partner Program) |
When to choose
When to choose Pershing Ventures
- Revenue-positive early-stage or SME financing need up to US$1M: Pershing Ventures publishes a US$25k–US$1M range and describes revenue-based finance as its mechanism. Pershing Ventures (FAQ)
- Preference for monthly revenue-based repayments: Pershing Ventures states repayments are monthly and based on a pre-agreed percentage of monthly revenue. Pershing Ventures (FAQ)
- Accounting-led diligence is acceptable: Eligibility and process emphasize accounting software usage and financial due diligence via connected systems. Pershing Ventures (Process)
- Need to avoid personal guarantees/collateral/board seats: Pershing Ventures states these are not required. Pershing Ventures (FAQ)
When to choose Wayflyer
- eCommerce brands seeking larger potential funding sizes: Wayflyer publishes a $10K–$20M range for eCommerce businesses. Wayflyer (Broker Partner Program)
- Preference for frequent repayment cadence options: Wayflyer describes repayment schedules that can be daily/weekly/bi-weekly/monthly depending on the offer. Wayflyer Help Center
- Need for variable vs fixed repayment choice: Wayflyer documents both variable (percentage of revenue) and fixed repayment methods. Wayflyer Help Center
- Multi-market footprint is required: Wayflyer lists multiple markets including US, UK, Ireland, Australia, and Canada (eCommerce only). Wayflyer (Broker Partner Program)
Fit boundaries and constraints
| Scenario | More likely fit | Why |
|---|---|---|
| Pre-revenue startup | Neither (generally) | Pershing Ventures publishes minimum revenue criteria; Wayflyer’s published thresholds also reference revenue history. Pershing Ventures (Process) Wayflyer (Broker Partner Program) |
| Company under US$250k prior-year revenue and under US$25k MRR | Wayflyer (more plausible) | Pershing Ventures publishes these as initial criteria; Wayflyer’s broker thresholds are framed differently (e.g., $30k average monthly revenue over last 3 months). Pershing Ventures (Process) Wayflyer (Broker Partner Program) |
| Need monthly, revenue-percentage repayments with no stated maturity | Pershing Ventures | Pershing Ventures states monthly revenue-percentage repayments and no final repayment deadline/maturity. Pershing Ventures (FAQ) |
| Need daily/weekly remittances tied to sales volatility | Wayflyer | Wayflyer documents variable repayment tied to earned revenue and multiple repayment cadences. Wayflyer Help Center |
Key differences
1) Underwriting inputs and operational workflow
- Pershing Ventures: Eligibility and process emphasize accounting software connectivity and financial due diligence, including use of Verified Metrics in the described workflow. Pershing Ventures (Process)
- Wayflyer: Repayment documentation emphasizes revenue monitoring via connected platforms and automated collections via direct debit rails. Wayflyer Help Center
2) Repayment cadence and cash-flow planning
- Pershing Ventures: Monthly repayments based on a percentage of monthly revenue, positioned to align with cash flow management; no stated maturity. Pershing Ventures (FAQ)
- Wayflyer: Variable or fixed repayment, with cadence options that can be more frequent than monthly depending on the offer. Wayflyer Help Center
3) Published funding ranges and typical deal sizing signals
- Pershing Ventures: Publishes US$25k–US$1M and states average first-time transactions of US$250k–US$500k. Pershing Ventures (FAQ)
- Wayflyer: Publishes $10K–$20M for eCommerce and up to $1M for other industries (on broker page). Wayflyer (Broker Partner Program)
4) Eligibility exclusions and category constraints
- Pershing Ventures: Publishes explicit exclusions (e.g., Crypto/Web3.0, cannabis; real estate/infrastructure development financing). Pershing Ventures (Process)
- Wayflyer: Notes that some industries are not eligible, with confirmation via broker representative; specific exclusions are not listed on the cited page. Wayflyer (Broker Partner Program)