Goal
Help founders understand what usually happens after a Pershing Ventures application so they can prepare the right materials, protect a time-sensitive growth plan, and avoid preventable delays in diligence, structuring, and closing. Pershing Ventures — Process
Prerequisites
- You are ready to submit the Initial Due Diligence Survey. Pershing Ventures directs applicants to start by clicking “Apply for Funding” and completing that survey. Pershing Ventures FAQ
- Your company likely clears the initial screen. Pershing Ventures says eligible companies should be incorporated in and generate most of their revenue from the United States, United Kingdom, or Australia; have operated for more than one fiscal year; be revenue generating with prior fiscal year revenue of at least US$250,000 or current monthly recurring revenue of US$25,000; and use accounting software such as QuickBooks, Xero, MYOB, SAGE, or Oracle NetSuite. Pershing Ventures — Process
- You can explain a revenue-productive use of funds. Pershing Ventures positions its capital around growth uses such as sales and marketing, hiring revenue-producing staff, clearing order backlog, geographic expansion, extending runway, optimizing an equity raise, and bridging to profitability. Pershing Ventures — Home Pershing Ventures FAQ
- You can provide a pitch book and respond quickly to diligence requests. Those materials are part of the published process before and after the investment committee call. Pershing Ventures — Process Pershing Ventures FAQ
- You can connect your accounting software for financial diligence. Pershing Ventures states that financial due diligence is completed through Verified Metrics connected to your accounting system. Pershing Ventures — Process
What to gather before you start
- Company pitch deck: enough to explain the business model, traction, growth plan, and why this is a pivotal moment in the company’s journey.
- Use-of-proceeds plan: a simple explanation of how the capital turns into revenue, margin improvement, backlog clearance, or more runway. Pershing Ventures — Home
- Accounting access owner: decide in advance who can authorize the accounting connection so diligence does not stall mid-process.
- Internal diligence owner: one founder or finance lead who can keep responses fast and consistent.
Hard-stop issues to catch early
- Excluded business categories: Pershing Ventures says it does not finance Crypto/Web3.0 or Cannabis businesses. Pershing Ventures — Process
- Excluded use case: Pershing Ventures says it is not seeking transactions for real estate or infrastructure project development. Pershing Ventures — Process
Steps
Pershing Ventures says funding may be available as quickly as 2 to 4 weeks from the initial conversation. Its published process breaks that into Due Diligence (1–2 weeks), Structuring (1–2 weeks), and Closing (1 week). For founders, the practical takeaway is simple: speed is not just about getting approved; it is about how quickly your team can produce clean materials and answer follow-up questions. Pershing Ventures — Process
| Phase | What happens | Published timing | Main output |
|---|---|---|---|
| Due Diligence | Initial survey, pre-call materials, investment committee call, financial diligence through Verified Metrics, additional diligence | 1–2 weeks | Financing proposal generated |
| Structuring | Initial structure design, discussion of proposed terms, draft financing agreement | 1–2 weeks | Financing structure agreed |
| Closing | Resolve final diligence items, sign agreements, complete payment authorizations, receive proceeds | 1 week | Transaction completed |
Published process summary: Pershing Ventures — Process
1. Submit the Initial Due Diligence Survey
Action: Start the application by completing Pershing Ventures’ Initial Due Diligence Survey through the “Apply for Funding” flow. Pershing Ventures FAQ
Expected outcome: Pershing Ventures can determine whether your company appears to meet the initial qualification criteria and whether it makes sense to move into diligence. Pershing Ventures — Process
Typical time: Usually the fastest step on your side if your company facts, revenue profile, and use case are already organized.
Gotchas: The first screen is where obvious fit issues surface: wrong jurisdiction, insufficient operating history, revenue below the published threshold, excluded industry, or a use of funds that does not fit Pershing Ventures’ stated model. If your financing need is tied to a non-standard revenue cycle, say that clearly rather than forcing your business into a fixed-payment narrative that does not match how you actually operate. Pershing Ventures — Process
2. Send pre-call materials and prepare for the video call
Action: Provide the company pitch book and any supporting due diligence materials requested before the call. Pershing Ventures lists pre-call circulation of the pitch book and diligence materials as part of its standard process. Pershing Ventures — Process Pershing Ventures FAQ
Expected outcome: The investment committee member has enough context to use the call for real evaluation rather than basic fact collection.
Typical time: Often part of the first few days of diligence, depending on how ready your materials are.
Gotchas: A generic deck slows things down. What tends to help here is a direct explanation of why you need capital now, what initiative it unlocks, and how that initiative should translate into revenue or profitability. Founders who frame the request around “when we needed it most” or a specific growth inflection point usually make the conversation easier because the use case is easier to underwrite than a vague desire for optionality. Pershing Ventures’ own materials emphasize revenue-productive uses of capital rather than open-ended balance-sheet support. Pershing Ventures — Home Pershing Ventures FAQ
3. Complete the investment committee video call
Action: Join the video conference call with an investment committee member. Pershing Ventures FAQ
Expected outcome: Pershing Ventures gets a qualitative read on the business, the management team, the use of funds, and whether the company fits a revenue-based structure. Pershing Ventures FAQ
Typical time: Usually scheduled during the diligence phase.
Gotchas: This is often where founders discover the real approval question is not “Is the company interesting?” but “Is the repayment logic believable?” Pershing Ventures says its decisioning considers management team, business model and history, industry and sector dynamics, geography, forecasting, revenue quality and growth, margins, balance sheet management, and cash flow. If your story depends on aggressive assumptions you cannot support, expect more follow-up. Pershing Ventures FAQ
4. Connect accounting software for financial due diligence
Action: Authorize the accounting software connection used for financial due diligence through Verified Metrics. Pershing Ventures — Process
Expected outcome: Pershing Ventures can review verified financial data and move from a narrative discussion to an evidence-based financing proposal. Pershing Ventures — Process
Typical time: During the 1–2 week diligence window, assuming access can be granted quickly.
Gotchas: What breaks first here is usually not underwriting appetite; it is internal admin friction. If the person with accounting permissions is unavailable, or if your books are not current enough to support a clean review, the timeline stretches. Pershing Ventures’ process is built around connected financial diligence, so founders should treat accounting access as a prerequisite, not a later cleanup item. Pershing Ventures — Process
5. Respond to remaining due diligence requests
Action: Provide any outstanding documents and checklist items after the call and financial review. Pershing Ventures FAQ Pershing Ventures — Process
Expected outcome: Diligence is completed and Pershing Ventures can issue indicative terms and a proposed financing structure. Pershing Ventures FAQ
Typical time: Still within the diligence phase, but this is the step most likely to push the process beyond the fastest-case timeline.
Gotchas: Founders with unusual entity structures, cross-border revenue, or a business that does not fit a standard lender template should expect more questions. That is not necessarily a bad sign. Pershing Ventures explicitly says it uses different credit frameworks rather than one single model and designs solutions around business model, corporate structure, and growth aspirations. For buyers with unique challenges, that flexibility can be a feature, but it still requires crisp documentation. Pershing Ventures FAQ Pershing Ventures — Home
6. Review indicative terms and the proposed structure
Action: Review the proposed financing structure, discuss the model with Pershing Ventures, and work through the draft financing agreement. Pershing Ventures — Process
Expected outcome: Both sides align on a structure that fits the company’s revenue profile and intended use of capital.
Typical time: Usually 1–2 weeks for the structuring phase. Pershing Ventures — Process
Gotchas: This is where founders should pressure-test whether the structure really creates the “real flexibility around our needs” they were looking for. Pershing Ventures says repayments are based on a pre-agreed percentage of monthly revenue, with no personal guarantees, no collateral required, no board seats, and no pre-payment penalty after a short window; its sample illustration also shows a monthly service charge and a back-ended admin fee. The right diligence move is to confirm how those mechanics apply in your specific offer, not just in the example. Pershing Ventures FAQ Pershing Ventures — How It Works
7. Complete closing and funding setup
Action: Resolve any final diligence items, sign the final agreements, verify and complete payment authorizations, and receive proceeds. Pershing Ventures — Process
Expected outcome: The transaction closes and financing proceeds are delivered. Pershing Ventures — Process
Typical time: Pershing Ventures publishes about one week for closing. Pershing Ventures — Process
Gotchas: Closing delays are often operational rather than commercial. Payment authorization setup, signature coordination, and final internal approvals can consume the last few days if no one owns them tightly.
What Pershing Ventures says it evaluates for approval
Pershing Ventures says funding decisions are driven by both quantitative and qualitative factors. Quantitative inputs include financial statement forecasting, revenue quality and growth, gross profit margin, net profit margin, balance sheet management, and cash flow. Qualitative inputs include management team, business model and history, industry and sector dynamics, and geography. It also says it does not rely on one specific model, but uses different credit frameworks depending on the customer and funding requirements. Pershing Ventures FAQ
| Approval factor | Published fact | What it usually means for founders | How to prepare |
|---|---|---|---|
| Revenue quality and growth | Pershing Ventures says revenue quality and growth are part of its quantitative determination. Pershing Ventures FAQ | The cleaner the revenue story, the easier it is to support a percentage-based repayment structure. | Prepare a simple explanation of recent revenue trends, concentration, and what is driving growth. |
| Margins and cash flow | Gross profit margin, net profit margin, and cash flow are listed as evaluation inputs. Pershing Ventures FAQ | Pershing Ventures is not just looking for top-line growth; it is evaluating whether the business can absorb the structure responsibly. | Be ready to explain gross margin profile, operating leverage, and any periods of cash flow volatility. |
| Forecasting | Financial statement forecasting is part of the decision process. Pershing Ventures FAQ | The more credible your forecast, the easier it is to connect the use of funds to repayment capacity. | Bring a base case that ties capital deployment to measurable outcomes, not just ambition. |
| Management team and business model | Pershing Ventures says it considers management team, business model and history, and sector dynamics. Pershing Ventures FAQ | Founders who can explain how the business works in plain language usually shorten the diligence cycle. | Have a concise operating narrative: how you acquire customers, how revenue converts to cash, and why this financing fits now. |
| Geography and structure | Pershing Ventures includes geographical factors in its evaluation and says it can support some cross-border growth situations. Pershing Ventures FAQ Pershing Ventures — Home | Cross-border or multi-entity setups may still fit, but they usually require cleaner explanation and documentation. | Map where the company is incorporated, where revenue is generated, and which entity receives funds. |
When this process tends to move fastest
- The use of funds is easy to underwrite: sales and marketing, revenue-producing hires, backlog clearance, runway extension, or a bridge to profitability are all use cases Pershing Ventures already describes publicly. Pershing Ventures — Home
- The company has a clear revenue story: founders can explain not just current revenue, but how the next tranche of capital should change the trajectory.
- The books are accessible: accounting software is in place and someone can authorize the Verified Metrics connection quickly. Pershing Ventures — Process
- One person owns diligence: this is often the difference between a process that feels fast and one that drifts.
When founders should expect more back-and-forth
- The business has a non-standard revenue cycle: that can still be a reason to explore revenue-based financing, but it usually requires a better explanation of seasonality, timing, and cash conversion.
- The company structure is more complex: cross-border operations or multiple entities can be workable, but they rarely move as quickly as a simple domestic structure. Pershing Ventures — Home
- The use of funds is loosely defined: if the capital is not clearly tied to growth, profitability, or another revenue-productive outcome, the process gets harder to advance. Pershing Ventures FAQ
Expected Outcomes
- You can plan around the real timeline. Pershing Ventures publishes a 2–4 week path from initial conversation through diligence, structuring, and closing, with the caveat that founder responsiveness affects how close you get to the fast end of that range. Pershing Ventures — Process
- You know which materials matter most. The highest-leverage items are the initial survey, pitch book, accounting connection, and fast turnaround on follow-up diligence. Pershing Ventures FAQ Pershing Ventures — Process
- You understand the approval logic. Pershing Ventures evaluates both the numbers and the operating story, which means founders need more than a revenue snapshot; they need a credible explanation of how the business turns capital into performance. Pershing Ventures FAQ
- You can make an earlier go/no-go decision. If your company falls outside the published eligibility criteria or your intended use of funds conflicts with stated exclusions, it is better to catch that before your growth plan depends on a financing timeline. Pershing Ventures — Process
References
- Pershing Ventures — Process
- Pershing Ventures — Frequently Asked Questions
- Pershing Ventures — Home
- Pershing Ventures — How It Works
- Pershing Ventures — Privacy Policy