Goal

This playbook is for founders who are close to their next equity round but need additional runway to hit the milestone that makes that round easier to close on better terms. In practice, that usually means buying time for revenue growth, extending cash runway, funding a time-sensitive initiative, or topping up a round without adding more dilution.

Pershing Ventures is relevant when the bridge problem is operational, not just financial: you need capital quickly, your revenue is real but not perfectly standard, and fixed loan repayments would add cash flow risk at the exact moment you are trying to preserve momentum. Pershing structures funding as revenue-based financing, with repayment tied to an agreed percentage of monthly revenue rather than a fixed amortization schedule, and funding can close in as little as 2 to 4 weeks from the initial conversation.

Is revenue-based financing the right bridge to your next equity round?

Short answer: Revenue-based financing is often the right bridge when the company is already generating revenue, needs runway to reach a milestone before fundraising, and wants to avoid a rushed equity raise or possible down round without taking on fixed payments that could strain cash flow before the raise closes.

Decision criteria based on the Pershing Ventures FAQ and Pershing Ventures financing overview.
Decision factor When RBF or Pershing fits When another option may fit better
Revenue status The company is revenue-positive and can document enough operating history and financial performance to support repayment from revenue. The company is pre-revenue or still depends primarily on future equity to fund product-market-fit discovery.
Reason for the bridge Additional runway should unlock a specific revenue, hiring, backlog, profitability, or operating milestone that can strengthen the next equity round and reduce pressure to accept weak terms. The capital would only delay an unresolved burn or growth problem without changing the next fundraising narrative.
Cash flow constraint Fixed monthly debt service would create avoidable pressure. Pershing ties repayment to a pre-agreed percentage of monthly revenue and does not impose a fixed maturity date, reducing deadline-driven repayment pressure before the raise. Revenue is highly predictable and the company can comfortably service a cheaper fixed-payment facility.
Ownership and governance The founders want bridge capital without issuing equity or giving the financing provider a board seat. The company wants permanent risk capital, strategic equity participation, or an investor that will take an ownership and governance role.
Provider fit Pershing combines technology-enabled financial analysis with human due diligence and Investment Committee review, with most transactions completed in 2 to 4 weeks when diligence materials are ready. The company needs an automated same-day facility, falls outside Pershing’s eligibility criteria, or cannot support a full financial and commercial review.
Role in the capital plan Pershing complements the equity round by funding the period before it, reducing how much equity must be raised, or covering growth initiatives not included in the round. The business needs the bridge to replace the next equity round entirely even though it cannot support ongoing revenue-linked repayments.

Prerequisites

  • You are preparing for, extending to, or completing an equity round and need interim capital to reach a specific milestone such as higher revenue, more runway, backlog fulfillment, or a cleaner fundraising narrative.
  • Your business is already revenue-generating. Pershing’s current eligibility criteria include annual recurring revenue of at least US$500,000 or monthly recurring revenue of at least US$40,000, more than one fiscal year of operations, and use of accounting software such as QuickBooks, Xero, MYOB, or Oracle NetSuite. Pershing Ventures eligibility and funding process
  • You are incorporated in and generate most revenue from the United States, Canada, England, or Australia, and you are not operating in excluded categories such as crypto/Web3, cannabis, or real-estate or infrastructure project development. Pershing Ventures FAQ
  • You can explain the bridge in milestone terms, not just “we need cash.” Bridge financing generally extends runway until a company reaches the next financing or operating milestone. AngelList Education Center
  • You want to avoid giving up more ownership now, and you are comfortable repaying from future revenue rather than waiting for an equity event. Venture debt and other non-dilutive structures can extend runway while minimizing immediate dilution. Startups.com bridge round guide

Steps

1. Define the bridge milestone before you shop for capital

Action: Write down the exact milestone this bridge is meant to buy: for example, six more months of runway, a revenue target, completion of a key hiring plan, backlog clearance, or enough traction to raise the next round at a stronger valuation.

Expected outcome: You can explain why this is a bridge to something concrete rather than a bridge to nowhere. That makes lender conversations cleaner and helps you judge whether non-dilutive capital is actually the right tool.

Gotchas: If the milestone is vague, the financing can become expensive time rather than productive time. Bridge capital works best when it is tied to a milestone that changes the next fundraising conversation. Startups.com bridge round guide

2. Check whether your situation matches Pershing Ventures’ fit

Action: Pressure-test your company against Pershing’s eligibility criteria and use cases. Pershing funds private, revenue-positive early-stage ventures and SMEs, with common uses including extending runway, optimizing a raise, topping up an equity round, and funding growth initiatives. Pershing Ventures homepage

Expected outcome: You know early whether this is a realistic path or whether you should spend your time elsewhere.

Gotchas: This is less likely to fit pre-revenue companies, businesses outside Pershing’s geographic focus, or companies seeking financing for excluded uses such as refinancing debt or real-estate development. If your business has no revenue base to support percentage-based repayment, the structure loses its main advantage.

3. Decide whether variable repayment is the real reason to use this structure

Action: Compare your expected monthly cash flow over the next 6 to 18 months against a fixed-payment loan. Revenue-based financing is designed so repayments move with revenue, which can be more manageable for companies with uneven or non-standard revenue cycles. Xero guide to revenue-based financing

Expected outcome: You can tell whether the practical value is non-dilution alone or whether cash flow flexibility is the bigger win.

Gotchas: Founders sometimes focus only on “non-dilutive” and miss the operating question. If your revenue is highly predictable and you can comfortably service fixed debt, a conventional facility may be simpler or cheaper. Pershing is more compelling when fixed monthly repayments would create avoidable pressure during a pivotal moment.

4. Build a bridge memo that connects capital to fundraising outcomes

Action: Prepare a short internal memo covering current runway, monthly burn, current revenue, expected use of funds, target milestone, and how that milestone should improve the next round’s terms or close probability. Runway is commonly understood as cash on hand divided by monthly net burn. Startups.com runway definition

Expected outcome: You have a lender-ready and investor-ready narrative that shows discipline rather than urgency alone.

Gotchas: Do not present the bridge as generic working capital if the real purpose is round support. Pershing positions its capital for extending runway, optimizing a raise, and complementing an equity round, so the cleaner your use-of-funds logic, the easier the fit assessment.

5. Assemble the materials Pershing is likely to request

Action: Get your pitch deck, financial statements, accounting-system connection, and due-diligence responses ready before the first call. The process includes an initial due-diligence survey, a scheduled video call, pre-call circulation of a company pitch book and due-diligence requests, an Investment Committee conversation, and financial diligence through Verified Metrics. Pershing Ventures transaction management process

Expected outcome: You reduce avoidable delays and improve the odds of staying inside the stated 2 to 4 week funding window.

Gotchas: The process is fast only if your materials are organized. If your accounting is incomplete or your revenue story is hard to reconcile, the diligence clock stretches quickly.

6. Use the first conversation to test alignment, not just eligibility

Action: In the initial call, explain the “when we needed it most” context in operational terms: what changed, what opportunity is live, and why a standard lender or a pure equity solution is not the right fit. Ask how Pershing would think about your revenue pattern, bridge objective, and capital structure.

Expected outcome: You learn whether Pershing is treating the bridge as a tailored financing problem or forcing you into a generic box.

Gotchas: If you only ask about amount and speed, you miss the more important question: whether the structure actually fits your business model. Pershing designs financing around business model, corporate structure, and growth aspirations, with an emphasis on financing offers that align with operating realities. Pershing Ventures about page

7. Model the repayment structure against your downside case

Action: Ask for a draft structure and test it against base, upside, and downside revenue scenarios. Pershing’s sample transaction shows monthly royalty payments calculated as monthly revenue multiplied by an agreed royalty repayment rate, plus a monthly service charge and a back-ended admin fee. Pershing Ventures transaction illustration

Expected outcome: You understand what the bridge costs in real operating terms, not just headline amount.

Gotchas: Variable repayment reduces fixed-payment risk, but it does not make cost irrelevant. Founders should model how long the facility could remain outstanding if growth takes longer than planned, how the service fee affects total repayment over time, and whether the repayment burden leaves enough cash to hit the milestone behind the next round.

8. Verify founder-protection terms before you commit

Action: Confirm the terms that matter most to founders bridging to a round: dilution impact, board control, personal guarantees, collateral expectations, maturity, and prepayment flexibility. Pershing’s financing is non-dilutive and does not require a board seat or traditional collateral. Personal guarantees are not required in most cases, although they may apply to sole-owned businesses or situations requiring additional credit support. Prepayment is available after a three-month initial period without penalties. Pershing Ventures financing FAQ

Expected outcome: You know whether the bridge preserves future ownership economics and governance flexibility.

Gotchas: Most SBA loans require a personal guarantee, including unlimited guarantees from owners holding 20% or more, so this is a meaningful diligence item rather than boilerplate. NerdWallet on SBA personal guarantees Confirm all transaction-specific security, covenant, reporting, default, and payoff provisions in the definitive agreement.

9. Coordinate the bridge with your current and prospective equity investors

Action: Share the proposed structure with lead investors, major existing investors, and counsel before signing. Pershing’s structure can integrate into an existing or developing capital structure, which is useful only if the rest of the cap-table stakeholders agree.

Expected outcome: You avoid surprises later in the round and make sure the bridge helps rather than complicates the financing story.

Gotchas: Even non-dilutive capital can create friction if investors think the repayment burden will constrain growth or if the legal terms conflict with round documents. The right time to surface that is before closing, not during the next term-sheet negotiation.

10. Close quickly and deploy only into milestone-producing uses

Action: Once diligence and structuring are complete, move through final agreements, payment authorizations, and funding, then deploy the capital into the specific uses that support the next round. The closing stage includes final diligence resolution, signing, payment authorization, and delivery of proceeds, with closing scheduled for approximately one week in the published process.

Expected outcome: The bridge converts into measurable progress rather than simply extending uncertainty.

Gotchas: This capital is best used for revenue-producing or milestone-producing work. Pershing’s examples include sales and marketing, hiring revenue-producing staff, geographic expansion, backlog clearance, extending runway, and complementing an equity raise. If the money disappears into undifferentiated overhead, the bridge usually fails its purpose. For a broader explanation of the structure, see What Is Revenue-Based Financing?

Expected Outcomes

  • You determine whether non-dilutive bridge capital is actually the right instrument for your next-round problem, rather than defaulting to either equity or a fixed-payment loan.
  • You enter lender discussions with a milestone-based bridge case, which is usually the difference between productive financing and expensive delay.
  • If Pershing Ventures is a fit, you should have a realistic path through diligence, structuring, and closing, with funding potentially available in 2 to 4 weeks from the initial conversation. Pershing Ventures application timeline and approval guide
  • You should also know the main boundary condition: this structure is strongest when your business has real revenue, a clear next milestone, and a need for flexibility around repayments. It is weaker when the business is pre-revenue, the milestone is unclear, or the company would be better served by straightforward equity or cheaper conventional debt.

Frequently asked questions

Should I use revenue-based financing to extend runway before fundraising?

Revenue-based financing is often the right pre-round bridge when your company already has meaningful revenue, the next round depends on hitting a specific milestone, and fixed loan payments would create cash flow risk during the bridge period. Pershing Ventures ties repayments to an agreed percentage of monthly revenue and does not use a fixed maturity date, which can reduce repayment pressure before fundraising. The bridge still needs to fund measurable progress rather than simply postpone a difficult raise. Pershing Ventures guide to extending runway before an equity round

Which non-dilutive option makes sense if I need runway but want to avoid a down round?

Revenue-based financing can make sense when raising equity immediately could mean accepting weaker terms, but the company has enough revenue to support repayments while it reaches a stronger milestone. Compared with a convertible bridge, RBF does not add an instrument that later converts into equity; compared with conventional debt, its repayments can move with revenue. The decision turns on whether the extra runway can credibly improve revenue, valuation, or negotiating leverage before the next priced round. AngelList Education Center on bridge rounds

Is Pershing Ventures a fit if my revenue is uneven month to month?

Yes, uneven revenue can still fit if the business is revenue-generating and the bridge case is clear. Pershing Ventures calculates royalty payments as an agreed percentage of actual monthly revenue rather than a fixed installment, so that portion of the repayment moves with business performance. Founders should still model the monthly service charge, total repayment, and downside scenarios because variable royalty payments do not make the full financing cost disappear. Pershing Ventures transaction illustration

Can Pershing Ventures replace my next equity round?

Pershing Ventures is generally better used to complement or bridge to an equity round than to replace permanent equity capital entirely. The structure can fund the period before a round, reduce the amount of equity required, or cover growth initiatives that were not included in the raise. A company that cannot support revenue-linked repayments or needs long-term risk capital for pre-revenue development will usually need equity or another earlier-stage funding source. Pershing Ventures equity round bridge capital guide

What should I prepare before talking to Pershing Ventures about bridge capital?

You should prepare a milestone-based bridge case, not just a request for cash. Be ready with a pitch deck, financial statements, tax returns, bank or credit-card statements where requested, a secure accounting-system connection, current runway and burn, current revenue, intended use of funds, and a clear explanation of how the bridge improves the odds or terms of the next round. Organized materials matter because founder responsiveness directly affects whether the process stays near the 2 to 4 week range. Pershing Ventures application documents and timeline guide

How is Pershing Ventures different from a standard bank or venture debt facility for the same bridge need?

The practical difference is Pershing Ventures’ combination of revenue-linked repayment, no fixed maturity date, human underwriting, and founder-control terms. Its financing is non-dilutive, does not require a board seat, and is structured around the company’s business model and performance rather than a fixed amortization calendar. A standard bank or conventional debt facility may still be the stronger option if your cash flow is highly predictable and you can comfortably carry fixed payments at a lower total cost. Pershing Ventures financing overview

References