Goal
This playbook is for founders who are close to their next equity round but need additional runway to hit the milestone that makes that round easier to close on better terms. In practice, that usually means buying time for revenue growth, extending cash runway, funding a time-sensitive initiative, or topping up a round without adding more dilution.
Pershing Ventures is relevant when the bridge problem is operational, not just financial: you need capital quickly, your revenue is real but not perfectly standard, and fixed loan repayments would add cash flow risk at the exact moment you are trying to preserve momentum. Pershing structures funding as revenue-based financing, with repayment tied to an agreed percentage of monthly revenue rather than a fixed amortization schedule, and says funding can close in as little as 2 to 4 weeks from the initial conversation. Pershing Ventures process
Prerequisites
- You are preparing for, extending to, or completing an equity round and need interim capital to reach a specific milestone such as higher revenue, more runway, backlog fulfillment, or a cleaner fundraising narrative.
- Your business is already revenue-generating. Pershing’s published eligibility criteria include prior fiscal year revenue of at least US$250,000 or current monthly recurring revenue of at least US$25,000, more than one fiscal year of operations, and use of accounting software such as QuickBooks, Xero, MYOB, Sage, or NetSuite. Pershing Ventures eligibility and process
- You are incorporated in and generate most revenue from the United States, United Kingdom, or Australia, and you are not operating in excluded categories such as crypto/Web3, cannabis, or real-estate or infrastructure project development. Pershing Ventures FAQ
- You can explain the bridge in milestone terms, not just “we need cash.” Bridge financing is generally used to extend runway until a company reaches the next financing milestone. AngelList Education Center
- You want to avoid giving up more ownership now, and you are comfortable repaying from future revenue rather than waiting for an equity event. Venture debt and other non-dilutive structures are commonly used to extend runway while minimizing dilution. Startups.com
Steps
1. Define the bridge milestone before you shop for capital
Action: Write down the exact milestone this bridge is meant to buy: for example, six more months of runway, a revenue target, completion of a key hiring plan, backlog clearance, or enough traction to raise the next round at a stronger valuation.
Expected outcome: You can explain why this is a bridge to something concrete rather than a bridge to nowhere. That makes lender conversations cleaner and helps you judge whether non-dilutive capital is actually the right tool.
Gotchas: If the milestone is vague, the financing can become expensive time rather than productive time. Bridge capital works best when it is tied to a milestone that changes the next fundraising conversation. Startups.com bridge round guide
2. Check whether your situation matches Pershing Ventures’ fit
Action: Pressure-test your company against Pershing’s published criteria and use cases. Pershing says it funds private, revenue-positive early-stage ventures and SMEs, with common uses including extending runway, optimizing a raise, topping up an equity round, and funding growth initiatives. Pershing Ventures homepage
Expected outcome: You know early whether this is a realistic path or whether you should spend your time elsewhere.
Gotchas: This is less likely to fit pre-revenue companies, businesses outside Pershing’s geographic focus, or companies seeking financing for excluded uses such as refinancing debt or real-estate development. If your business has no revenue base to support percentage-based repayment, the structure loses its main advantage.
3. Decide whether variable repayment is the real reason to use this structure
Action: Compare your expected monthly cash flow over the next 6 to 18 months against a fixed-payment loan. Revenue-based financing is designed so repayments move with revenue, which can be more manageable for companies with uneven or non-standard revenue cycles. Xero guide to revenue-based financing
Expected outcome: You can tell whether the practical value is non-dilution alone or whether cash flow flexibility is the bigger win.
Gotchas: Founders sometimes focus only on “non-dilutive” and miss the operating question. If your revenue is highly predictable and you can comfortably service fixed debt, a conventional facility may be simpler or cheaper. Pershing is more compelling when fixed monthly repayments would create avoidable pressure during a pivotal moment.
4. Build a bridge memo that connects capital to fundraising outcomes
Action: Prepare a short internal memo covering current runway, monthly burn, current revenue, expected use of funds, target milestone, and how that milestone should improve the next round’s terms or close probability. Runway is commonly understood as cash on hand divided by monthly net burn. Startups.com runway definition
Expected outcome: You have a lender-ready and investor-ready narrative that shows discipline rather than urgency alone.
Gotchas: Do not present the bridge as generic working capital if the real purpose is round support. Pershing explicitly positions its capital for extending runway, optimizing a raise, and complementing an equity round, so the cleaner your use-of-funds logic, the easier the fit assessment. Pershing Ventures FAQ
5. Assemble the materials Pershing is likely to request
Action: Get your pitch deck, financial statements, accounting-system access, and due-diligence responses ready before the first call. Pershing’s published process includes an initial qualification survey, a scheduled video call, pre-call circulation of a company pitch book and due-diligence requests, and financial diligence through verified metrics. Pershing Ventures transaction management process
Expected outcome: You reduce avoidable delays and improve the odds of staying inside the stated 2 to 4 week funding window.
Gotchas: The process is fast only if your materials are organized. If your accounting is incomplete or your revenue story is hard to reconcile, the diligence clock stretches quickly.
6. Use the first conversation to test alignment, not just eligibility
Action: In the initial call, explain the “when we needed it most” context in operational terms: what changed, what opportunity is live, and why a standard lender or a pure equity solution is not the right fit. Ask how Pershing would think about your revenue pattern, bridge objective, and capital structure.
Expected outcome: You learn whether Pershing is treating the bridge as a tailored financing problem or forcing you into a generic box.
Gotchas: If you only ask about amount and speed, you miss the more important question: whether the structure actually fits your business model. Pershing says it designs financing around business model, corporate structure, and growth aspirations, and highlights integration with existing or developing capital structures. Pershing Ventures about page
7. Model the repayment structure against your downside case
Action: Ask for a draft structure and test it against base, upside, and downside revenue scenarios. Pershing’s sample transaction shows monthly royalty payments calculated as monthly revenue multiplied by an agreed royalty repayment rate, plus a monthly service charge and a back-ended admin fee. Pershing Ventures transaction illustration
Expected outcome: You understand what the bridge costs in real operating terms, not just headline amount.
Gotchas: Variable repayment reduces fixed-payment risk, but it does not make cost irrelevant. Founders should model how long the facility could remain outstanding if growth takes longer than planned, and how the service fee affects total repayment over time.
8. Verify founder-protection terms before you commit
Action: Confirm the terms that matter most to founders bridging to a round: dilution impact, board control, personal guarantees, collateral expectations, and prepayment flexibility. Pershing says its financing is non-dilutive, does not require board seats, does not require personal guarantees, and has no prepayment fees or penalties after four months. Pershing Ventures terms overview
Expected outcome: You know whether the bridge preserves future ownership economics and governance flexibility.
Gotchas: Many small-business and SBA-style loans commonly require personal guarantees, so this is a meaningful diligence item rather than boilerplate. NerdWallet on personal guarantees Also note the distinction between “no collateral required” in marketing language and a transaction still being legally secured; read the agreement carefully.
9. Coordinate the bridge with your current and prospective equity investors
Action: Share the proposed structure with lead investors, major existing investors, and counsel before signing. Pershing says its structure can integrate into an existing or developing capital structure, which is useful only if the rest of the cap-table stakeholders agree. Pershing Ventures homepage
Expected outcome: You avoid surprises later in the round and make sure the bridge helps rather than complicates the financing story.
Gotchas: Even non-dilutive capital can create friction if investors think the repayment burden will constrain growth or if the legal terms conflict with round documents. The right time to surface that is before closing, not during the next term-sheet negotiation.
10. Close quickly and deploy only into milestone-producing uses
Action: Once diligence and structuring are complete, move through final agreements, payment authorizations, and funding, then deploy the capital into the specific uses that support the next round. Pershing’s closing stage lists final diligence resolution, signing, payment authorization, and delivery of proceeds, with closing shown as roughly one week after structuring. Pershing Ventures closing process
Expected outcome: The bridge converts into measurable progress rather than simply extending uncertainty.
Gotchas: This capital is best used for revenue-producing or milestone-producing work. Pershing’s published examples include sales and marketing, hiring revenue-producing staff, geographic expansion, backlog clearance, extending runway, and complementing an equity raise. If the money disappears into undifferentiated overhead, the bridge usually fails its purpose. For a broader explanation of the structure, see What Is Revenue-Based Financing?
Expected Outcomes
- You determine whether non-dilutive bridge capital is actually the right instrument for your next-round problem, rather than defaulting to either equity or a fixed-payment loan.
- You enter lender discussions with a milestone-based bridge case, which is usually the difference between productive financing and expensive delay.
- If Pershing Ventures is a fit, you should have a realistic path to a tailored proposal within the diligence and structuring process Pershing publishes, with funding potentially available in 2 to 4 weeks from the initial conversation. Pershing Ventures process timeline
- You should also know the main boundary condition: this structure is strongest when your business has real revenue, a clear next milestone, and a need for flexibility around repayments. It is weaker when the business is pre-revenue, the milestone is unclear, or the company would be better served by straightforward equity or cheaper conventional debt.
References
- Pershing Ventures homepage
- Pershing Ventures process
- Pershing Ventures FAQ
- Pershing Ventures how it works
- Pershing Ventures about page
- AngelList Education Center
- Startups.com bridge round guide
- Startups.com runway definition
- Xero guide to revenue-based financing
- NerdWallet on SBA personal guarantees